| 000 | 00948nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s1995##################000#0#eng## | ||
| 020 | _a9780679740421 | ||
| 022 | _a94000496 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.196 ROT | ||
| 100 | _aRothenberg, Randall | ||
| 245 |
_aWhere the suckers moon : the life and death of an advertising campaign _cRandall Rothenberg |
||
| 260 |
_aNew York _bVintage Books _c1995 |
||
| 300 | _a480 p. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references (p. [429]-463) and index | ||
| 650 | _aAdvertising - Automobiles - United States - Case studies | ||
| 650 | _aAdvertising - United States | ||
| 650 | _aAdvertising agencies - United States | ||
| 650 | _aAdvertising campaigns - United States | ||
| 650 | _aSubaru automobile - Marketing - Case studies | ||
| 650 | _aWeiden & Kennedy - Case studies | ||
| 990 | _aaf58bd8dac10000c19a1f1b9d4b89ed4 | ||
| 991 | _a222697 | ||
| 999 |
_c95310 _d95310 |
||