| 000 | 00820nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2007##################000#0#eng## | ||
| 020 | _a9780471979937 | ||
| 022 | _a2007002401 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 CLA | ||
| 100 | _aClancy, Kevin | ||
| 245 |
_aYour gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits _cKevin Clancy, Peter Krieg |
||
| 260 |
_aHoboken, N.J _bWiley _c2007 |
||
| 300 | _aviii, 296 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. 277-283) and index | ||
| 650 | _aMarketing - Decision making | ||
| 650 | _aMarketing - Management | ||
| 650 | _aProduct management | ||
| 700 | _aKrieg, Peter | ||
| 990 | _aa914af1bac10000c7b04d328112a1eda | ||
| 991 | _a108203 | ||
| 999 |
_c91279 _d91279 |
||