| 000 | 00779nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2006##################000#0#eng## | ||
| 020 | _a9781593376871 | ||
| 022 | _a2006014721 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 BRO | ||
| 100 | _aBrown, Paul B | ||
| 245 |
_aYour attention, please. : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer _cPaul B. Brown and Alison Davis |
||
| 260 |
_aAvon, Mass _bAdams Business _cc2006 |
||
| 300 | _axvi, 224 p. ; 19 cm | ||
| 500 | _aIncludes bibliographical references (p. 219-220) and index | ||
| 650 | _aAdvertising - Psychological aspects | ||
| 650 | _aAttention | ||
| 700 | _aDavis, Alison | ||
| 990 | _a7b49dc9dac10000c37d6f230a9efb203 | ||
| 991 | _a98902 | ||
| 999 |
_c91194 _d91194 |
||