| 000 | 00760nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2006##################000#0#eng## | ||
| 020 | _a9780749449117 | ||
| 022 | _a2006001621 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.812 GAM | ||
| 100 | _aGamble, Paul R | ||
| 245 |
_aUp close & personal? : customer relationship marketing @ work _cPaul R. Gamble ... [et al.] |
||
| 250 | _a3rd ed | ||
| 260 |
_aLondon _bKogan Page _c2006 |
||
| 300 | _axii, 428 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aCustomer relations | ||
| 650 | _aRelationship marketing | ||
| 710 | _aChartered Institute of Marketing | ||
| 990 | _ad1f2c30fac10000c28c093e0bfc9130f | ||
| 991 | _a117435 | ||
| 999 |
_c86933 _d86933 |
||