000 00692nam a2200229Ia 4500
008 191130s2008##################000#0#eng##
020 _a9780470189009
022 _a2008032210
040 _aACL
_cACL
082 _a658.431 SEX
100 _aSexton, Donald E
245 _aTrump university branding 101 : how to build the most valuable asset of any business
_cDon Sexton
260 _aHoboken, NJ
_bWiley
_cc2008
300 _axv, 316 p. : ill. ; 24 cm
500 _aIncludes index
650 _aBrand name products - Management
650 _aBranding (Marketing)
650 _aCorporate image
990 _ae04f120eac10000c45d31df743e3e81d
991 _a120948
999 _c83474
_d83474