000			00925nam a2200265Ia 4500
008			191130s2006##################000#0#eng##
020			_a9780240807621
022			_a2005027692
040			_aACL _cACL
082			_a384.550688 EAS
245			_aMedia promotion and marketing for broadcasting, cable, and the Internet _cedited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
250			_a5th ed
260			_aAmsterdam ; Boston _bElsevier/Focal Press _cc2006
300			_axiv, 335 p. : ill. ; 23 cm
500			_aIncludes bibliographical references (p. 321-323) and index
650			_aCable television - Marketing
650			_aRadio broadcasting - Marketing
650			_aTelevision broadcasting - Marketing
700			_aEastman, Susan Tyler
700			_aFerguson, Douglas A
700			_aKlein, Robert A
990			_aa144bcc1ac10000c0a08600ad53b26dd
991			_a338682
999			_c7494 _d7494