000 00859nam a2200265Ia 4500
008 191130s2009##################000#0#eng##
020 _a9780495500537
022 _a2007938732
040 _aACL
_cACL
082 _a797.4402360 EAS
100 _aEastman, Susan Tyler
245 _aMedia programming : strategies and practices
_cSusan Tyler Eastman, Douglas A. Ferguson
250 _a8th ed
260 _aBelmont, CA
_bThomson/Wadsworth
_c2009
300 _axiii, 466 p. : ill. ; 24 cm
500 _aIncludes bibliographical references (p. 437-444) and indexes
650 _aCable television - Planning
650 _aMass media - Planning
650 _aRadio programs - Planning
650 _aTelevision programs - Planning
700 _aFerguson, Douglas A
990 _a63e1402fac10000c527fbc2bffd09e23
991 _a306480
999 _c7493
_d7493