000 00588nam a2200205Ia 4500
008 191130s2016##################000#0#eng##
020 _a9780749476687
040 _aACL
_cACL
082 _a384.550688 BRY
100 _aBryant, Andy
245 _aThe TV brand builders
_cAndy Bryant and Charlie Mawer
260 _aLondon
_bKogan Page
_cc2016
300 _axv, 328 p. : ill. ; 23x15 cm
500 _aIncludes index
650 _aTelevision broadcasting - Marketing
700 _aMawer, Charlie
990 _ae0699bf6ac100b46066d2bcd6b68195a
991 _a448648
999 _c73934
_d73934