| 000 | 00857nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2004##################000#0#eng## | ||
| 020 | _a9780805846416 | ||
| 022 | _a2003040800 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1019 SHR | ||
| 245 |
_aThe psychology of entertainment media : blurring the lines between entertainment and persuasion _cedited by L. J. Shrum |
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| 260 |
_aMahwah, NJ _bLawrence Erlbaum _cc2004 |
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| 300 | _axvi, 360 p. : ill. ; 24 cm. | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aAdvertising - Psychological aspects | ||
| 650 | _aManipulative behavior | ||
| 650 | _aMass media - Psychological aspects | ||
| 650 | _aPersuasion (Psychology) | ||
| 650 | _aSubliminal advertising | ||
| 700 | _aShrum, L. J | ||
| 990 | _a85243852ac10000c764ce0117eb9cd34 | ||
| 991 | _a100463 | ||
| 999 |
_c66077 _d66077 |
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