000 00528nam a2200205Ia 4500
008 191130s2006##################000#0#eng##
020 _a9780074714294
040 _aACL
_cACL
082 _a658.802 WAL
100 _aWaller, David
245 _aThe promotional plan
_cDavid Waller
250 _a2nd ed
260 _aBoston
_bMcGraw-Hill
_c2006
300 _axii, 121 p. : ill. ; 25 cm
650 _aManagement
650 _aMarketing
990 _a9dd91109ac10000c29ffecf441a24045
991 _a105260
999 _c65886
_d65886