| 000 | 00599nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780521123457 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 FAR | ||
| 100 | _aFarris, Paul W | ||
| 245 |
_aThe profit impact of marketing strategy project : retrospect and prospects _cPaul W. Farris and Michael J. Moore |
||
| 260 |
_aCambridge _bCambridge University Press _c2009 |
||
| 300 | _axvii, 307 p. 23 cm | ||
| 650 | _aMarketing | ||
| 700 | _aMoore, Michael J | ||
| 990 | _aa24a1146ac10000c4a9ab212689d0585 | ||
| 991 | _a105961 | ||
| 999 |
_c65828 _d65828 |
||