000 00512nam a2200181Ia 4500
008 191130s2004##################000#0#eng##
020 _a9788174363435
040 _aACL
_cACL
082 _a658.8 GHO
100 _aGhose, Shyamal
245 _aThe practice of marketing : science or superstition?
_cShyamal Ghose
260 _aNew Delhi
_bRoli Books
_c2004
300 _axii, 276 p. : ill. ; 22 cm
650 _aMarketing
990 _aefcafbffac10000c774f2b8103831a59
991 _a126736
999 _c65280
_d65280