| 000 | 00826nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2001##################000#0#eng## | ||
| 020 | _a9780658000737 | ||
| 022 | _a99044308 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.83421 ABR | ||
| 100 | _aAbrams, Bill | ||
| 245 |
_aThe observational research handbook : understanding how consumers live with your product _cBill Abrams |
||
| 260 |
_aLincolnwood, IL _bNTC Business Books _c2001 |
||
| 300 | _axxiv, 277 p. : ill. ; 24 cm | ||
| 500 | _aAt head of title: American Marketing Association. Includes bibliographical references (p. 267-269) and index | ||
| 650 | _aConsumer behavior - United States | ||
| 650 | _aMarketing - United States | ||
| 710 | _aAmerican Marketing Association | ||
| 990 | _a00fd5022ac10000c2427dabeac66d928 | ||
| 991 | _a436795 | ||
| 999 |
_c61649 _d61649 |
||