000 00589nam a2200193 a 4500
005 20251025182414.0
008 251025s2025##################000#0#eng##
020 _a9781680950090
_qhbk.
041 _aeng
082 0 4 _a658.8343
_bHER
100 _aHernandez, Mark ; Johnsberg, Willam
245 1 0 _aFOUNDATIONS OF BRAND MANAGEMENT
_c/ edited by Prof. Mark Hernandez and Dr. Willam Johnsberg
250 _a1st ed.
260 _aNew York
_bDelve Publishing
_cc2015
300 _a262 p.
_b: ill.
_c; 24 cm.
504 _aBib and Ref
650 _aMarketing Management
942 _cENGLISH
999 _c593854
_d593854