| 000 | 01063nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20251025174440.0 | ||
| 008 | 251025s2025##################000#0#eng## | ||
| 020 |
_a9780066620558 _qpbk. |
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| 041 | _aeng | ||
| 082 | 0 | 4 |
_a658.8 _bWIE |
| 100 | _aWiefels, Paul | ||
| 245 | 1 | 0 |
_aThe Chasm Companion : A Fieldbook to Crossing the Chasm and Inside the Tornado _c/ Paul Wiefels |
| 250 | _a1st ed. | ||
| 260 |
_aNew York _bHarper Business _c2002 |
||
| 300 |
_a323 p. _b: ill. _c; 24 cm. |
||
| 504 | _aindex | ||
| 520 | _aThe Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy. | ||
| 650 | _aMarketing Management | ||
| 942 | _cENGLISH | ||
| 999 |
_c593716 _d593716 |
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