000			01284nam a2200181 a 4500
005			20250822150014.0
008			0
020			_a9780060958206 _qpbk
041			_aeng
082	0	4	_a687.0688 _bAGI
100			_aTeri Agins
245	1	0	_aThe End Of Fashion : How Marketing Changed The Clothing Game Forever
250			_a1st
260			_aUsa _bHarpercollins _c2010
300			_a272
500			_aA solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling
942			_cREF
999			_c580746 _d580746