000 00957nam a22001817a 4500
005 20250717095259.0
008 250717b |||||||| |||| 00| 0 eng d
020 _a9780521425261
_qhbk
041 _aeng
082 _a153.83
_bPAY
100 _aPayne, John W
245 _aThe Adaptive Decision Maker
_b:
_cJohn W. Payne, James R. Bettman and Eric J. Johnson
260 _aNew York
_bCambridge University Press
_c2002
300 _aix, 330 p.
_c21 cm
520 _aThe Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
650 _aPsychology
942 _cREF
999 _c576064
_d576064