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020 _a9781422101582
_qpbk.
041 _aeng
082 _a658
_bELL
100 _aEllet, William
245 _aThe case study handbook : how to read, discuss, and write persuasively about cases
_c/ William Ellet
250 _a1st ed.
260 _aBoston
_bHarvard Business School
_c2007
300 _avi, 272 p.
_b: ill.
_c; 24 cm.
504 _aindex
520 _aThis book presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
650 _aManagement - Case studies - Study and teaching
942 _cENGLISH
999 _c571382
_d571382