000			01279nam a22001937a 4500
005			20250427143538.0
008			250427b |||||||| |||| 00| 0 eng d
020			_a9780070229549 _qpbk
041			_aeng
082			_a658.45 _bGRA
100			_aGranger, Russell H.
245			_a7 Triggers To Yes : New Science Behind Influencing Peoples Decisions _c/ Russell H. Granger
260			_aNew Delhi _bTata McGraw Hill Publishing Company Limited _c2008
300			_axi, 249 p. _c; 25 cm.
504			_aindex
520			_aEverybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. with the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. Youll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations.
650			_aBusiness
942			_cENGLISH
999			_c570886 _d570886