| 000 | 01208nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250408152516.0 | ||
| 008 | 250326s9999 xx 000 0 und d | ||
| 020 |
_a9781529742787 _qpbk |
||
| 041 | _aeng | ||
| 082 |
_a658.872 _bHAN |
||
| 100 | _aHanlon, Annmarie | ||
| 245 | 4 |
_aThe digital marketing planner : your step-by-step guide _c/ Annmarie Hanlon |
|
| 260 |
_bSage Publications _c2022 _aLondon |
||
| 300 |
_a154 p. _b: ill. (some color) _c; 22 cm |
||
| 504 | _aBiblio | ||
| 520 | _aYour step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instil you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you'll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you've learnt through 50 interactive activities and build your plan. | ||
| 650 | _aInternet marketing Handbooks, manuals, etc | ||
| 942 | _cREF | ||
| 999 |
_c569610 _d569610 |
||