000			01924nam a2200217Ia 4500
005			20250421174726.0
008			250326s9999 xx 000 0 und d
020			_a9781799879602 _qpbk.
041			_aeng
082			_a658.812 _bSIN
100			_aSingh, Surabhi
245		0	_aAdoption And Implementation Of AI In Customer Relationship Management _c/ Surabhi Singh
250			_a1st ed.
260			_bIGI Global _c2021 _aHershey PA, U.S.A.
300			_axvii, 272 p. _b: ill. _c; 24 cm.
504			_aindex
520			_aIntegration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
650			_aArtificial intelligence Marketing applications
650			_aCustomer relations Management - Technological innovations
942			_cREF
999			_c569181 _d569181