000			01785nam a22001937a 4500
005			20250318145128.0
008			250318b |||||||| |||| 00| 0 eng d
020			_a9789353333027 _qpbk
041			_aeng
082			_a004.678 _bASH
100			_aAshesh Mukherjee
245			_aTHE INTERNET TRAP _c/Ashesh Mukherjee
260			_aNew Delhi _bRupa _c2018
300			_a161p, : _c20 cm.
504			_aindex
520			_aWhether we are checking emails, following friends on Facebook and Twitter, planning holidays on TripAdvisor, watching videos on YouTube, or simply browsing for deals on Amazon, the Internet pervades our professional and personal environments. The Internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight the hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the Internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites need to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the Internet, and gives readers the tools to become smarter users of the Internet.
650			_a Language Learning & Teaching
942			_cENGLISH
999			_c568825 _d568825