000 01356nam a22002057a 4500
005 20250315122645.0
008 250315b |||||||| |||| 00| 0 eng d
020 _a9780875846514
_qhbk.
041 _aeng
082 _a658.4012
_bKAP
100 _aKaplan, Robert S ; Norton, David P.
245 _a The balanced scorecard : translating strategy into action
_c/ Robert S Kaplan and David P. Norton
250 _a1st ed.
260 _aBoston
_bHarvard business school Press
_cc1993
300 _axi, 322 p.
_b: ill.
_c; 24 cm.
504 _aindex
520 _aThe Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard-financial measures, customer knowledge, internal business processes, and learning and growth-offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
650 _aEmployee motivation
942 _cENGLISH
999 _c568725
_d568725