| 000 | 00656nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250309162928.0 | ||
| 008 | 250309b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9780070147942 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a658.83420954 _bPAR |
||
| 100 | _aParameswaran, M. G. | ||
| 245 |
_aRide the change _b: a perspective on the changing Indian consumer, market, and marketing _c/ M.G. Parameswaran. |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi _b: Tata McGraw-Hill Pub. Co. _c, c2009. |
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| 300 |
_axvii, 192 p. _c; 22 cm. |
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| 520 | _aArticles have previously been published in various journals | ||
| 650 | _aMarketing--India. | ||
| 942 | _cENGLISH | ||
| 999 |
_c568676 _d568676 |
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