000 | 00813nam a2200181 4500 | ||
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008 | 250104b |||||||| |||| 00| 0 eng d | ||
020 |
_a9780470012734 _qhbk |
||
041 | _aeng | ||
082 |
_a658.314 _bBAR |
||
100 | _aBarrow, Simon | ||
245 |
_aThe Employer Brand _b: Bringing the Best of Brand Management to People at Work _c/ Simon Barrow |
||
260 |
_aU.K _bJohn wiley and sons, Ltd _c2005 |
||
300 |
_axviii, 214 p.: _bill.; _c22 cm |
||
504 | _aindex | ||
520 | _aLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. | ||
650 | _aManagement | ||
942 | _cENGLISH | ||
999 |
_c567987 _d567987 |