000 00813nam a2200181 4500
008 250104b |||||||| |||| 00| 0 eng d
020 _a9780470012734
_qhbk
041 _aeng
082 _a658.314
_bBAR
100 _aBarrow, Simon
245 _aThe Employer Brand
_b: Bringing the Best of Brand Management to People at Work
_c/ Simon Barrow
260 _aU.K
_bJohn wiley and sons, Ltd
_c2005
300 _axviii, 214 p.:
_bill.;
_c22 cm
504 _aindex
520 _aLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
650 _aManagement
942 _cENGLISH
999 _c567987
_d567987