000 02269nam a2200205Ia 4500
008 250103s9999 xx 000 0 und d
020 _a9780192869371
_qpbk
041 _aEng
082 _a658.049
_bPAC
100 _aPachpande, Sandeep ; Pachpande, Asha; Kulkarni, J.A.
245 0 _aIndian Business Case Studies Volume I
_c/Sandeep Pachpande, Asha Pachpande, And J. A. Kulkarni
250 _a1st ed.
260 _bOxford University Press
_c2022
_aOxford
300 _axxix, 197 p.
_b: ill.
_c; 24 cm.
490 _aIndian case studies in business management
520 _aINDIAN BUSINESS CASE STUDIES Volume I is in a sense of a 'Bouquet' of business case studies in Indian business including teaching cases, field search (live) case studies and multidisciplinary case studies from HR to strategic business management covering areas such as finance and marketing aspects. The binding article titled Why Focus on Indian Business Case Studies? is a perfect precursor for further reading of the business case studies in case volume I. Case studies on almost all types of businesses starting from family managed businesses to Indian multinationals and small and medium-size entrepreneurial ventures are uniquely presented in this case volume. The authors of case studies have provided in a unique way the business cases which are from recent or current business scenario and each case study is complete in its narration through learning objectives synopsis and conclusions based on facts and the cases keep the readers completely engrossed in understanding the sequence of interesting developments and trends in Indian businesses compelling the readers to seek opportunities for detailed analysis and resolution of issues in various aspects from Human Resources, financial management, marketing and strategic operations. The case volume is best suited to students at UG and PG level business studies in all specializations including engineering and pharmaceutical segments. These business cases are best suited for conducting management development programmes for business executives for strategic business aspects in finance marketing and leadership development objectives.
650 _aBusiness & Management
650 _aBusiness Communication
942 _cREF
999 _c567713
_d567713