000 01398nam a2200193Ia 4500
008 250103s9999 xx 000 0 und d
020 _a9780197542606
_qpbk
041 _aeng
082 _a071.3
_bNEL
100 _aNelson
245 0 _aImagined Audiences
_cNelson
260 _bOxford University Press
_c2021
_aUSA
300 _aix, 222p.
_c23 cm
504 _aindex
520 _a"The news industry faces profound financial instability and public distrust. Many believe the solution to these ongoing crises is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most important, how aligned are these "imagined" audiences with the real ones? Imagined Audiences draws on ethnographic case studies of three news organizations to show how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, it examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public.
650 _aJournalism United States History 21st century
650 _aNews audiences United States History 21st century
942 _cENGLISH
999 _c567712
_d567712