000 00965nam a2200205Ia 4500
005 20250411164718.0
008 250103s9999 xx 000 0 und d
020 _a9789387894006
_qpbk
041 _aeng
082 _a658.4092
_bAMB
100 _aAmbi Parameswaran
245 0 _aSponge: Leadership Lessons I Learnt From My Clients
_c/ Ambi Parameswaran
250 _a1st ed.
260 _bWestland Publications Privated Limited
_aChennai
_c2018
300 _ax,180 p.
_c; 21 cm
504 _aBiblio
520 _aVeteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.
650 _aLeadership
942 _cENGLISH
999 _c567613
_d567613