000			01590nam a2200205Ia 4500
005			20250416101635.0
008			241212s9999 xx 000 0 und d
020			_a9780749464462 _qpbk
041			_aeng
082			_a746.9 _bTUN
100			_aTungate, Mark
245		0	_aFashion brands _b: branding style from Armani to Zara _c/ Mark Tungate.
250			_a3rd ed.
260			_b: Kogan Page _c, 2012. _aLondon ; Philadelphia
300			_axii, 228 p. _c; 24 cm.
504			_aBib and Ref
520			_aOnce a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' -- and reveals how a mere piece of clothing can be transformed into something with mystical allure.
650			_aMarketing
942			_cREF
999			_c566876 _d566876