000			01270nam a2200205Ia 4500
005			20250610154452.0
008			241212s9999 xx 000 0 und d
020			_a9780749483661 _qpbk
041			_aeng
082			_a659.132 _bMAS
100			_aMaslen, Andy
245		0	_aPersuasive copywriting _b: cut through the noise and communicate with impact _c/ Andy Maslen.
250			_a2nd ed.
260			_b: Kogan Page _c, 2019. _aLondon
300			_axxvii, 264 p. _b: ill. _c; 24 cm
504			_aindex
520			_aUnderstanding how people make decisions-- and being able to exploit this insight-- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives you indispensable advice on how to measure and benchmark effective copy. Practical and inspiring, Persuasive Copywriting gives you the confidence and the skills to create, quantify and sell stand-out copy in a cluttered marketplace
650			_aPersuasion (Psychology)
942			_cREF
999			_c566871 _d566871