000			01284nam a2200205Ia 4500
005			20250322192324.0
008			241212s9999 xx 000 0 und d
020			_a9789354243370 _qpbk
041			_aeng
082			_a658.84 _bKOT
100			_aKotabe, Masaaki ; Helsen, Kristiaan ; Maheshwari, Prateek
245		0	_aInternational Marketing : An Indian Adaptation _c/ Masaaki Kotabe , Kristiaan Helsen and Prateek Maheshwari
250			_a8th ed.
260			_bWiley _cc2021 _aNew Delhi
300			_axxxii, (various pages) _b: ill. _c; 24 cm.
504			_aBib and Ref
520			_aInternational Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.
650			_aInternational Marketing
942			_cENGLISH
999			_c566869 _d566869