| 000 | 00759nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250605124541.0 | ||
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 |
_a9780749460570 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a658.834 _bLIN |
||
| 100 | _aLindstrom, Martin | ||
| 245 | 0 |
_aBrand Sense : Sensory Secrets Behind the Stuff We Buy _b/ Martin Lindstrom |
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| 250 | _a2nd ed. | ||
| 260 |
_bKogan Page _c2010 _aLondon |
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| 300 |
_ax, 175 p. _b: ill. _c; 24 cm. |
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| 504 | _aindex | ||
| 520 | _aThis book provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. | ||
| 650 | _aMarketing | ||
| 650 | _aBrand name products | ||
| 942 | _cREF | ||
| 999 |
_c566868 _d566868 |
||