| 000 | 01125nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 |
_a9780749444020 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a658.83 _bBRA |
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| 100 | _aBrace, Ian | ||
| 245 | 0 |
_aQuestionnaire design _b: how to plan, structure and write survey material for effective market research _c/ Ian Brace. |
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| 250 | _a1st ed. | ||
| 260 |
_b: Kogan Page _c, 2005 _aLondon |
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| 300 |
_axii, 289 p. _b: ill. _c; 24 cm. _e+ 1 CD-ROM (4 3/4 in.) |
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| 504 | _aBib and Ref | ||
| 520 | _aThe Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. | ||
| 650 | _aMarket surveys--Methodology. | ||
| 942 | _cENGLISH | ||
| 999 |
_c566867 _d566867 |
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