| 000 | 01105nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 |
_a9780749461256 _qhbk |
||
| 041 | _aeng | ||
| 082 |
_a658.8342 _bDU |
||
| 100 | _aDu Plessis, Erik | ||
| 245 | 0 |
_aThe branded mind : what neuroscience really tells us about the puzzle of the brain and the brand _c/ Erik Du Plessis |
|
| 260 |
_bKogan Page Limited _c2011 _aLondon |
||
| 300 |
_axvii, 251 p. _b: ill. _c; 24 cm |
||
| 504 | _aBib and Ref | ||
| 520 | _aThe Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. | ||
| 650 | _aManagement | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing | ||
| 942 | _cREF | ||
| 999 |
_c566866 _d566866 |
||