000			01524nam a2200229Ia 4500
005			20250618191753.0
008			241212s9999 xx 000 0 und d
020			_a9780749465117 _qpbk.
041			_aeng
082			_a658.4092 _bYOU
100			_aYoung, Laurie
245		0	_aThought Leadership : Prompting Businesses To Think And Learn _c/ Laurie Young
250			_a1st ed.
260			_bKogan page _cc2013 _aNew delhi
300			_axiv, 330 p. _b: ill. _c; 24 cm.
504			_aBib and Ref
520			_aThought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique.
650			_aLeadership
650			_aMarketing Management
650			_aOrganizational effectiveness
942			_cREF
999			_c566850 _d566850