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020			_a9780749483838 _qpbk
041			_aeng
082			_a658.4092 _bDUF
100			_aDuffey, Chris
245		0	_aSuperhuman Innovation : Transforming Business With Artificial Intelligence _c/ Chris Duffey
250			_a1st ed.
260			_bKogan page _c2019 _aNew Delhi
300			_axix, 262 p. _c: ill. _b; 22 cm.
504			_aBib and Ref
520			_aArtificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
650			_aManagement
650			_aStrategic Planning
942			_cREF
999			_c566846 _d566846