000 01310nam a2200193Ia 4500
008 241212s9999 xx 000 0 und d
020 _a9781789666335
_qpbk
041 _aeng
082 _a658.8
_bDAL
100 _aDalton, Jeremy
245 0 _aReality check
_b: how immersive technologies can transform your business
_c/ Jeremy Dalton.
250 _a1st ed.
260 _b: KoganPage
_c, 2021.
_aLondon
300 _aix, 238 p.
_b: ill.
_c; 24 cm
504 _aBib and Ref
520 _aReality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
650 _aCustomer relations--Technological innovations.
942 _cREF
999 _c566820
_d566820