| 000 | 00827nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 |
_a9780749486501 _qpbk |
||
| 041 | _aeng | ||
| 082 |
_a658.4056 _bHAR |
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| 100 | _aHartley, Kate | ||
| 245 | 0 |
_aCommunicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust _c/ Kate Hartley. |
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| 250 | _a1st ed. | ||
| 260 |
_b: Kogan Page _c, 2019. _aLondon |
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| 300 |
_axiv, 237 p. _b: ill. _c; 24 cm |
||
| 504 | _aBib and Ref | ||
| 520 | _aThis guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. | ||
| 650 | _aCrisis management. | ||
| 942 | _cREF | ||
| 999 |
_c566534 _d566534 |
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