| 000 | 00858nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250205134749.0 | ||
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 |
_a9780749483395 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a658.800285 _bKIN |
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| 100 | _aKing, Katie | ||
| 245 | 0 |
_aUsing artificial intelligence in marketing : how to harness AI and maintain the competitive edge _c/ Katie King |
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| 250 | _a1st ed. | ||
| 260 |
_b: Kogan Page _c, 2019 _aNew York |
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| 300 |
_ax, 207 p. _c; 24 cm |
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| 504 | _aBib and Ref | ||
| 520 | _aArtificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly. | ||
| 650 | _aArtificial intelligence. | ||
| 942 | _cREF | ||
| 999 |
_c566531 _d566531 |
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