| 000 | 00423nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a9780749465155 | ||
| 082 |
_a658.827 _bKAP |
||
| 100 | _aKapferer, Jean-Noël | ||
| 245 | 4 |
_aThe New Strategic Brand Management: Advanced Insights And Strategic Thinking / _cJean-Noël Kapferer |
|
| 260 |
_bKogan Page, _c2012 |
||
| 650 | _aMarketing & Communications | ||
| 942 | _cENGLISH | ||
| 999 |
_c566526 _d566526 |
||