000 00828nam a2200193Ia 4500
005 20250602124226.0
008 241212s9999 xx 000 0 und d
020 _a9781398602588
_qpbk
041 _aeng
082 _a658.4038
_bMAR
100 _aMarr, Bernard
245 0 _aData strategy : how to profit from a world of big data, analytics and artificial intelligence
_cBernard Marr
250 _a2nd ed.
260 _bKogan Page
_c2021
_aUK
300 _a259 p.
520 _aTitle is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
650 _aBig data
942 _cREF
999 _c566506
_d566506