000 00978nam a22002537a 4500
008 241211b |||||||| |||| 00| 0 eng d
020 _a9781492594628
_qpbk
041 _aeng
082 _a338.43796
_bDEE
100 _aDees, Windy
245 _aSport marketing
_c/ Windy Dees... [ et al ]
_p
260 _aChampaign, IL,
_bHuman Kinetics
_c2022
300 _axi, 475 p.
_b: col. ill.
_c; 28 cm
504 _aBib and Ref
520 _aThis book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace.
650 _aSports Marketing
700 _aWalsh, Patrick
700 _aMcEvoy, Chad D.
700 _aMcKelvey, Stephen
700 _aMullin, Bernard James
700 _aHardy, Stephen
700 _aSutton, William Anthony
942 _cENGLISH
999 _c566083
_d566083