| 000 | 00771nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 241205b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9780749465155 _qpbk |
||
| 041 | _aeng | ||
| 082 |
_a658.8343 _bKAP |
||
| 100 | _aKapferer, Jean-Noël. | ||
| 245 |
_aThe new strategic brand management _b: advanced insights and strategic thinking _c/ Jean-Noël Kapferer. |
||
| 250 | _a5th ed. | ||
| 260 |
_aLondon _b: Kogan Page _c, 2012. |
||
| 300 |
_axviii, 492 p. _b: ill. _c; 25 cm. |
||
| 500 | _aReprinted 2015(twice) | ||
| 504 | _aBib and Ref | ||
| 520 | _aDevelop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students. | ||
| 650 | _aMarketing | ||
| 942 | _cREF | ||
| 999 |
_c566019 _d566019 |
||