000			01027nam a22001937a 4500
008			241204b |||||||| |||| 00| 0 eng d
020			_a9781398604766 _qpbk.
041			_aEng
082			_a658.8 _bHAL
100			_aHall, Simon
245			_aInnovative B2B marketing : new models, processes and theory _c/ Simon Hall
250			_a2nd ed.
260			_aLondon _bKogan Page _c2022
300			_axxi, 350 p. _b: ill. _c; 24 cm.
504			_aBib and Ref
520			_aInnovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.
650			_aMarketing
942			_cREF
999			_c565990 _d565990