000 01100nam a22001937a 4500
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020 _a9780470418895
_qpbk
041 _aeng
082 _a658.81
_bCRO
100 _aCron L. William
245 _aSales Management
_b/ William L. Cron
250 _a10 ed.
260 _aNew delhi
_bJohn Wiley & Sons Ltd
_cc2010
300 _axix, 345 p. :
_bill. ;
_c25 c.m.
504 _aindex
520 _aEasily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
650 _aManagement
942 _cBK
999 _c565981
_d565981