000 01371nam a22001697a 4500
008 241124b |||||||| |||| 00| 0 eng d
020 _a9781591391340
_qhbk
041 _aeng
082 _a658.4012
_bKAP
100 _aKaplan, Robert S.
245 _aStrategy maps
_cRobert S. Kaplan and David P.Norton
260 _aUSA
_bHarvard Business Review Press
_c2004
300 _axviii, 454 p.
520 _a A revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes.
650 _aStrategy
942 _cENGLISH
999 _c565908
_d565908