000 | 01371nam a22001697a 4500 | ||
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008 | 241124b |||||||| |||| 00| 0 eng d | ||
020 |
_a9781591391340 _qhbk |
||
041 | _aeng | ||
082 |
_a658.4012 _bKAP |
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100 | _aKaplan, Robert S. | ||
245 |
_aStrategy maps _cRobert S. Kaplan and David P.Norton |
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260 |
_aUSA _bHarvard Business Review Press _c2004 |
||
300 | _axviii, 454 p. | ||
520 | _a A revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. | ||
650 | _aStrategy | ||
942 | _cENGLISH | ||
999 |
_c565908 _d565908 |