000			01809nam a22002297a 4500
008			241116b |||||||| |||| 00| 0 eng d
020			_a9780367630089 _qhbk
041			_aeng
082			_a346.04 _bGIL
100			_aGillooly, Leah
245			_aStadia naming rights in sport _c/ Leah Gillooly , Terry Eddy and Dominic Medway
250			_a1st ed.
260			_aAbingdon, Oxon. _bRoutledge _c2022
300			_a80 p. _c; 23 cm.
490			_aSport business insights
504			_aBib and Ref
520			_aThis book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal and how organisations can maximise their return on naming rights sponsorship. Concise, informative and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.
650			_aSports sponsorship Law and legislation
700			_aEddy, Terry
700			_aMedway, Dominic
942			_cREF
999			_c565840 _d565840