000			01804nam a22002177a 4500
008			241113b |||||||| |||| 00| 0 eng d
020			_a9781032218113 _qhbk
041			_aeng
082			_a796.069 _bTOM
100			_aTomanek, Mateusz
245			_aDigital business models in sport _c/ Mateusz Tomanek, Wojciech Cieśliński and Michał Polasik
250			_a1st ed.
260			_aAbingdon, Oxon _bRoutledge, Taylor & Francis Group _c2023
300			_aviii, 153 p. _b: ill. _c; 23 cm.
504			_aindex
520			_aDigital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organisations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarises current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.
650			_aSports Technological innovations
700			_aWojciech Cieśliński
700			_aMichał Polasik
942			_cENGLISH
999			_c565699 _d565699