000			01517nam a22002057a 4500
008			241113b |||||||| |||| 00| 0 eng d
020			_a9781138701403 _qpbk
041			_aeng
082			_a796.0688 _bSEY
100			_aSeymour, Alan
245			_aDigital sport marketing : concepts, cases and conversations _c/ Alan Seymour and Paul Blakey
250			_a1st ed.
260			_aAbingdon, Oxon _bRoutledge, Taylor & Francis Group _c2021
300			_axii, 247 p. _b: ill. (black and white) _c; 25 cm.
504			_aBib and Ref
520			_aDigital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
650			_aSports Marketing Technological innovations
700			_aPaul Blakey
942			_cENGLISH
999			_c565697 _d565697