000 00858nam a2200217Ia 4500
008 191130s2008##################000#0#eng##
020 _a9780415412155
022 _a2007003577
040 _aACL
_cACL
082 _a659.1014 COO
245 _aThe language of advertising : modern themes in English studies
_cedited by Guy Cook
260 _aNew York
_bRoutledge
_c2008
300 _a4 v. : ill. : 25 cm.
500 _aContent note : v. 1. Fundamentals -- v. 2. The social context of advertising language -- v. 3. Modes, media and case studies -- v. 4. Public relations and brands ; insiders and critics. Includes bibliographical references and index
650 _aAdvertising
650 _aAdvertising - Language
700 _aCook, Guy
990 _a84ab5333ac10000c30ae3ab5bd6fdf81
991 _a100149
999 _c55643
_d55643