000 | 00858nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 191130s2008##################000#0#eng## | ||
020 | _a9780415412155 | ||
022 | _a2007003577 | ||
040 |
_aACL _cACL |
||
082 | _a659.1014 COO | ||
245 |
_aThe language of advertising : modern themes in English studies _cedited by Guy Cook |
||
260 |
_aNew York _bRoutledge _c2008 |
||
300 | _a4 v. : ill. : 25 cm. | ||
500 | _aContent note : v. 1. Fundamentals -- v. 2. The social context of advertising language -- v. 3. Modes, media and case studies -- v. 4. Public relations and brands ; insiders and critics. Includes bibliographical references and index | ||
650 | _aAdvertising | ||
650 | _aAdvertising - Language | ||
700 | _aCook, Guy | ||
990 | _a84ab5333ac10000c30ae3ab5bd6fdf81 | ||
991 | _a100149 | ||
999 |
_c55643 _d55643 |